I’m a production leader with 20+ years of experience making ambitious creative ideas happen—and building the teams, partnerships, and production models that make great work possible.

Currently, I’m an Executive Producer at Airbnb, where I lead social production and creative teams and have helped build our in-house organic social operation from the ground up. We’re creating an always-on production model designed to move quickly, experiment, and make work that feels native to culture and the platforms where people actually spend their time.

Check out Airbnb on Instagram, TikTok, and YouTube to see what we’ve been making.

I started my career on the other side of the camera—literally. I freelanced across just about every corner of production, from camera and grip to editorial and production management, before eventually running a boutique production and post company. That experience gave me a deep respect for the craft, collaboration, and sheer amount of work it takes to make something great. It still shapes the way I lead today.

In 2012, I moved to Los Angeles and joined TBWA\Media Arts Lab, where I learned the craft of the commercial while producing global campaigns for Apple. From there, I joined the film production team at 72andSunny, leading work for adidas, Google, Target, and others before heading to Portland to join Wieden+Kennedy and the Nike team.

At W+K, I led production on some of the work I’m most proud of, including Nike’s “Dream Crazy,” starring Colin Kaepernick, and “You Can’t Stop Us,” the technically ambitious split-screen film created during the pandemic. Both went on to win the Emmy for Outstanding Commercial.

As a former college soccer player, producing Nike’s 2019 Women’s World Cup film “Dream Further” remains a personal career highlight. We shot across Barcelona, Los Angeles, and Paris with 17 Nike athletes—and one previously unknown 10-year-old girl at the center of it all.

I later became an Executive Producer at W+K, overseeing production across Old Spice, P&G Olympics, TurboTax, and Allstate. One of the best parts of that role was mentoring producers and helping them become stronger creative partners—not just executors of an idea, but people who can make the idea better through production.

That’s still my sweet spot: production as a creative tool. Finding the right partners. Making every dollar work harder. Solving complicated problems. Protecting the craft. And building a production approach that elevates an idea rather than simply executes it.

I’m especially passionate about discovering and championing new talent—undiscovered, underrepresented, unconventional, and emerging voices—and creating the trust, opportunity, and support they need to succeed in commercial filmmaking.

When I’m not making things, I’m usually outside. I’m an avid cyclist, skier, surfer, and hiker, and I’m happiest somewhere in the mountains, on the water, or sleeping under the stars.

Contact: kmccain13@gmail.com